Last updated: May 27, 2026
This Privacy Policy explains how The Property Professor (operated by Dr. Kevin Shufford, “we,” “us,” or “our”) collects, uses, and protects information gathered through thepropertyprofessor.blog and any associated contact forms, advertising platforms, or communications.
1. Information We Collect
We may collect the following types of information:
- Contact form submissions: Name, email address, phone number, and any information you voluntarily provide when filling out our lead intake form or contact form.
- Email subscriptions: Email address when you subscribe to our newsletter or blog updates via WordPress.com/Jetpack.
- Usage data: Pages visited, time on site, browser type, and referring URL — collected automatically via WordPress.com analytics and third-party tools (see below).
- Cookies: Small data files placed on your device by WordPress.com and advertising platforms to personalize content and measure performance.
2. How We Use Your Information
Information collected is used to:
- Respond to your inquiries about buying, selling, or financing real estate
- Schedule consultations and follow up on leads
- Send real estate education content, market updates, and blog notifications (only if you subscribe)
- Improve the content and performance of this website
- Deliver and measure the effectiveness of paid advertising campaigns (including Google Ads, Meta Ads, and ChatGPT/OpenAI advertising)
3. Third-Party Services
This site uses the following third-party services that may collect data independently under their own privacy policies:
- WordPress.com / Automattic: Site hosting, analytics, and email subscriptions. See automattic.com/privacy.
- Google Analytics / Google Ads: Traffic measurement and advertising. See policies.google.com/privacy.
- Meta (Facebook/Instagram): Advertising and remarketing. See facebook.com/privacy/policy.
- Google Calendar (Appointment Scheduling): Used for booking consultations. See Google’s privacy policy above.
- Google Forms: Used to collect lead intake information. See Google’s privacy policy above.
- OpenAI / ChatGPT Ads: This site may participate in AI-assisted advertising. See openai.com/policies/privacy-policy.
4. Cookies
This website uses cookies for core functionality, analytics, and advertising purposes. By continuing to use this site, you consent to the use of cookies. You may disable cookies in your browser settings; however, some features of the site may not function properly as a result.
5. Data Sharing
We do not sell, rent, or trade your personal information to third parties. We may share information with service providers (such as our mortgage brokerage, One Real Mortgage, or our real estate brokerage, Real Broker LLC) solely for the purpose of serving your real estate or lending needs, and only with your consent or as required by law.
6. Data Retention
We retain contact and lead information for as long as reasonably necessary to serve your real estate or lending needs, or as required by applicable state law. You may request deletion of your information at any time by contacting us.
7. Your Rights
Depending on your location, you may have rights under applicable privacy laws (including the California Consumer Privacy Act) to:
- Access the personal information we hold about you
- Request correction or deletion of your information
- Opt out of marketing communications at any time
- Request a copy of data collected about you
To exercise any of these rights, please contact us at kevin.shufford@onerealmortgage.com or call 480-725-4658.
8. Children’s Privacy
This website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.
9. Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page reflects the most recent revision. Continued use of this site after any changes constitutes your acceptance of the updated policy.
10. Contact
If you have questions about this Privacy Policy, please contact:
Dr. Kevin Shufford
The Property Professor | Real Broker LLC | One Real Mortgage
📞 480-725-4658
✉️ kevin.shufford@onerealmortgage.com
🌐 thepropertyprofessor.blog